Answer: There are several things that should be done in order to improve site rankings. 

• First, develop title tags and meta tags, as well as link tags and alt tags for every image and hyperlink on each and every page on your site. (See the other selections in Submission Nutrition for tutorials on how to do so).
• Second, when possible vary content in order to attract more queries about different subjects. Third, develop a long term strategy by linking to sites and asking for a reciprocal link. Many search engines are beginning to use link popularity as a criteria to ranking.

Question: What are title tags and meta tags?

Answer: Title tags are wording that appears at the top of a browser window that is commonly used to describe a page on a web site. The title tags for home page are Arkansas Valley Web Works, free backgrounds, music, stories. Notice how they explain the name of our company, and some keywords about our site content. Meta tags are descriptive words that pertain to a site's content. Our meta tag keywords are web site design, WEB SITE DESIGN, free graphics, FREE GRAPHICS, backgrounds, BACKGROUNDS, html tutorials, HTML TUTORIALS, music, poetry, stories, contests. Keywords are a series of words that describe the content of a site.

Question: Why are title tags important?

Answer: Title tags are imperative because the search bots place importance on them. They read title tags and place more weight on their importance toward refining their search.

Question: Why are meta tags important?

Answer: Search engines look for meta tag keywords for doing queries. Meta tags are slightly less important than title tags; but they should still be used on every page for a long-term strategy of achieving higher search rankings.

Question: Should meta tags and title tags be different on every page?

Answer: Meta tags and title tags should be reflective of the content of the page. That way the search bots have a better chance of "liking" some of the wording and giving a higher ranking. Pages with different content should have different meta tags. Pages with the same content can have the same meta tags. Every page should have a slightly different title tag though so the search engines differentiate between pages.

Question: Will the use of meta tags and title tags insure me high rankings with the search engines?

Answer: The use of meta tags and title tags will not insure high rankings. A trick that web masters use to get high rankings is to have varied content. For example, my content includes web graphics, tutorials, contests, music, poetry, short stories, and wallpaper. The theory is the more content a site includes, the more chances are of a matching query. Also make heavy use of alt tags as keywords indicators and link tags.

Question: How can I find out what my rankings are with the search engines?