Author Archives: Darren Marchal

The sales cycle on steroids: 3 ways analytics power up revenue

This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. Over the last 10 years, marketing has experienced a technology revolution. CMOs target, attract, engage and create loyalty by leveraging everything from marketing automation platforms to sophisticated big data and…

Tom Brady Inspiration: To Achieve Your Goals, NO Distractions

Businesses set long-term goals they strive to achieve and here is the optimal method for doing so. Listen to New England Patriots’ Quarterback Tom Brady and… 1) When Achieving Your Goals, Eliminate Distractions To not get distracted from achieving your goals created in the business plan, businesses have to remember to maintain focus and increase concentration. Distractions are where a business plan…

Verizon barges into online video, buying AOL for $4.4B

NEW YORK (AP) — Verizon is buying AOL for about $4.4 billion, advancing the telecom’s push in both mobile and advertising fields. The acquisition gives Verizon an entry into increasingly competitive online and mobile video. The New York company is the country’s largest wireless carrier as well as an Internet and TV provider — and…

Novel Drug From Nature Shows Early Promise

A biotechnology company developing an unusual drug—derived from the venom of a sea anemone to treat autoimmune diseases such as psoriasis and multiple sclerosis—reported encouraging results from a phase 1 clinical trial. Seattle-based Kineta Inc. said it expects early next year to begin recruiting patients for the next stage of the drug’s development, a phase…

Cutting carbon dioxide saves 3,500 US lives a year

The Obama Administration’s hotly debated plan to reduce heat-trapping carbon dioxide from the nation’s power plants will save about 3,500 lives a year by cutting back on other types of pollution as well, a new independent study concludes. A study from Harvard and Syracuse University calculates the decline in heart attacks and lung disease when…

3 Small Business Finance Predictions for 2015

The turning of the calendar often serves as time for small business owners to benchmark overall performance and assess their prospects for moving forward in the new year. In many ways, 2014 was a year of change in small business lending. Big banks re-emerged in the marketplace. However, their focus remains on larger amounts–loans of…

What to Know About Google’s Fight With Europe

The search giant faces charges of anticompetitive behavior in Europe A new antitrust complaint filed against Google by the European Union Wednesday could force the company to pay huge fines and change the way its search engine operates in Europe. In the complaint, EU regulators say Google has abused its dominance in online search to…