Business

The sales cycle on steroids: 3 ways analytics power up revenue

This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. Over the last 10 years, marketing has experienced a technology revolution. CMOs target, attract, engage and create loyalty by leveraging everything from marketing automation platforms to sophisticated big data and…

3 Small Business Finance Predictions for 2015

The turning of the calendar often serves as time for small business owners to benchmark overall performance and assess their prospects for moving forward in the new year. In many ways, 2014 was a year of change in small business lending. Big banks re-emerged in the marketplace. However, their focus remains on larger amounts–loans of…

EU-US TTIP trade talks hit investor protection snag

EU-US talks aimed at clinching a comprehensive free trade deal have run up against “huge scepticism” in Europe, the European Commission says. The Commission has published the results of a public consultation on investor protection – one of the most contentious areas under discussion. There were many objections to the idea of using independent tribunals…